Emails Done Right by Samar Owais
Ever received an email so bad you felt like screaming but you didn't because you're nice? Well, I'm not. Sign up to get front-row seats and watch me pick a fight with the email marketing best practices that really have no business being called "best".
Stop half-assing your onboarding emails
Last week, I ruffled a few feathers when I said, "Your emails are a reflection of your business decisions." Founders were triggered. Marketers felt seen. The email seems to have been forwarded a few times because I have had over 50 new subscribers in the last few days. (Hello! 👋🏽 ) This week, I'm picking a fight with the rampant butchering of onboarding emails prevalent in the industry. Everyone means well, but no one seems to be doing onboarding emails well. Or rather, timing them well. And...
This is going to ruffle a few feathers
When SaaS teams hit a wall, email is often the first scapegoat. Trial-to-paid conversions stuck? Must be the onboarding emails. Churn too high? Must be the retention sequence. Feature launches flop? Must be the announcement copy. But here’s what I’ve learned working with dozens of SaaS companies: Your emails are a reflection of your business decisions. They're just a mirror. They reflect the quality of your SaaS decisions at you. Pricing model → If your tiers are confusing or misaligned with...
When underperforming emails aren't the problem
Most founders and marketers book strategy calls with me thinking they have an email execution problem. But what they usually have is an experience problem. A couple of weeks ago, the founder of an early-stage emotional wellness app reached out after getting disappointing results from their beta and focus group emails. The open and click rates were painfully low — even though 300+ people had applied to be part of their beta program. His team’s hypothesis? Email’s dead. Or at least it’s not the...
Ever received an email so bad you felt like screaming but you didn't because you're nice? Well, I'm not. Sign up to get front-row seats and watch me pick a fight with the email marketing best practices that really have no business being called "best".